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BTYDplus: Probabilistic Models for Assessing and Predicting your Customer Base

Provides advanced statistical methods to describe and predict customers' purchase behavior in a non-contractual setting. It uses historic transaction records to fit a probabilistic model, which then allows to compute quantities of managerial interest on a cohort- as well as on a customer level (Customer Lifetime Value, Customer Equity, P(alive), etc.). This package complements the BTYD package by providing several additional buy-till-you-die models, that have been published in the marketing literature, but whose implementation are complex and non-trivial. These models are: NBD [Ehrenberg (1959) <doi:10.2307/2985810>], MBG/NBD [Batislam et al (2007) <doi:10.1016/j.ijresmar.2006.12.005>], (M)BG/CNBD-k [Reutterer et al (2020) <doi:10.1016/j.ijresmar.2020.09.002>], Pareto/NBD (HB) [Abe (2009) <doi:10.1287/mksc.1090.0502>] and Pareto/GGG [Platzer and Reutterer (2016) <doi:10.1287/mksc.2015.0963>].

Version: 1.2.0
Depends: R (≥ 3.2.0)
Imports: Rcpp, BTYD (≥ 2.3), coda, data.table, mvtnorm, bayesm, stats, graphics
LinkingTo: Rcpp
Suggests: testthat, covr, knitr, rmarkdown, gsl, lintr (≥ 1.0.0)
Published: 2021-01-21
DOI: 10.32614/CRAN.package.BTYDplus
Author: Michael Platzer [aut, cre]
Maintainer: Michael Platzer <michael.platzer at gmail.com>
BugReports: https://github.com/mplatzer/BTYDplus/issues
License: GPL-3
URL: https://github.com/mplatzer/BTYDplus#readme
NeedsCompilation: yes
Materials: README NEWS
CRAN checks: BTYDplus results

Documentation:

Reference manual: BTYDplus.pdf
Vignettes: Customer Base Analysis with BTYDplus

Downloads:

Package source: BTYDplus_1.2.0.tar.gz
Windows binaries: r-devel: BTYDplus_1.2.0.zip, r-release: BTYDplus_1.2.0.zip, r-oldrel: BTYDplus_1.2.0.zip
macOS binaries: r-release (arm64): BTYDplus_1.2.0.tgz, r-oldrel (arm64): BTYDplus_1.2.0.tgz, r-release (x86_64): BTYDplus_1.2.0.tgz, r-oldrel (x86_64): BTYDplus_1.2.0.tgz
Old sources: BTYDplus archive

Linking:

Please use the canonical form https://CRAN.R-project.org/package=BTYDplus to link to this page.

These binaries (installable software) and packages are in development.
They may not be fully stable and should be used with caution. We make no claims about them.