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A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.
Version: | 0.2.0 |
Suggests: | testthat (≥ 3.0.0) |
Published: | 2024-01-10 |
DOI: | 10.32614/CRAN.package.LiftTest |
Author: | Wanjun Liu [aut, cre] |
Maintainer: | Wanjun Liu <waliu at linkedin.com> |
License: | GPL (≥ 3) |
NeedsCompilation: | no |
CRAN checks: | LiftTest results |
Reference manual: | LiftTest.pdf |
Package source: | LiftTest_0.2.0.tar.gz |
Windows binaries: | r-devel: LiftTest_0.2.0.zip, r-release: LiftTest_0.2.0.zip, r-oldrel: LiftTest_0.2.0.zip |
macOS binaries: | r-release (arm64): LiftTest_0.2.0.tgz, r-oldrel (arm64): LiftTest_0.2.0.tgz, r-release (x86_64): LiftTest_0.2.0.tgz, r-oldrel (x86_64): LiftTest_0.2.0.tgz |
Please use the canonical form https://CRAN.R-project.org/package=LiftTest to link to this page.
These binaries (installable software) and packages are in development.
They may not be fully stable and should be used with caution. We make no claims about them.