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Constructs gains tables and lift charts for prediction algorithms. Gains tables and lift charts are commonly used in direct marketing applications. The method is described in Drozdenko and Drake (2002), "Optimal Database Marketing", Chapter 11.
| Version: | 1.2 |
| Depends: | R (≥ 3.0.0) |
| Published: | 2017-09-12 |
| DOI: | 10.32614/CRAN.package.gains |
| Author: | Craig A. Rolling |
| Maintainer: | Craig A. Rolling <craig.rolling at slu.edu> |
| License: | GPL-3 |
| NeedsCompilation: | no |
| CRAN checks: | gains results |
| Reference manual: | gains.pdf |
| Package source: | gains_1.2.tar.gz |
| Windows binaries: | r-devel: gains_1.2.zip, r-release: gains_1.2.zip, r-oldrel: gains_1.2.zip |
| macOS binaries: | r-release (arm64): gains_1.2.tgz, r-oldrel (arm64): gains_1.2.tgz, r-release (x86_64): gains_1.2.tgz, r-oldrel (x86_64): gains_1.2.tgz |
| Old sources: | gains archive |
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